While most VCs focus on capital and operating experience, RET Ventures also brings a unique benefit though its close working relationship with our LPs. RET Ventures has made this an important focus of our fund, carefully selecting our investors, and fostering tight relationships with each one. We are particularly proud of the group of top-tier multi-family organizations that we’ve brought together to help us identify and support emerging rent tech category leaders. We believe that these relationships will help us deliver value to our portfolio companies far beyond capital. We also believe that a fund’s LPs are good indicators of the health and quality of the fund. As such, we are honored to include five major multifamily real estate investment trusts (REITs), Aimco, Boardwalk, Essex, MidAmerica, and UDR, as well as leading private owners Starwood Capital Group, Cortland, and GID among our initial group of LPs.

Our partnership with these well-respected organizations, along with our proven experience as both investors and entrepreneurs, presents significant benefits for RET Ventures portfolio companies. Our LPs collectively own or manage nearly one million rental units and make up the largest single group of institutional multifamily owners in North America. Combining our LP ecosystem with RET Venture’s unique experience generates value for all parties in the following ways:

Navigating Industry Sales Cycles

The real estate industry has proven to be a difficult market for technology companies to break into. Its complexity and unique cost considerations lead to a large inherent lag between startup founding and revenue creation. This is due to the industry’s long sales cycles due to the often-high operational complexity of tech adoption to owners and operators. Even the brightest entrepreneurs with the strongest ideas are dismayed to find slow adoption in the space.

Thanks to my experience scaling up and successfully exiting two rent tech startups with investors that include several of our current LPs, I have unique insight into navigating these challenges. Our fund can leverage our staff’s collective experience to give entrepreneurs concrete advice, which they can use to help keep burn as low as possible while navigating through these complex sales cycles.

On the LP relationship side, our Fund also can help expedite owner / operator decisions. The strong relationships we’ve forged within the industry allow us to present tech providers to their potential customers with a level of trust that’s far beyond the industry norm.

Keeping the Industry’s Pulse

RET Venture’s LPs represent the cutting edge of the multifamily industry. Our LPs’ portfolios are large, modern, and sophisticated. Because our LPs have such breadth of coverage throughout North America, it is easy to predict the market’s needs from theirs. RET can in turn point out opportunities for growth to our portfolio companies, whether they be expansion into new markets, additional product features, or new pricing schemas. Having an investment from RET ensures more rapid feedback and iteration than would otherwise be possible.

Access to Major Multifamily Organizations

As I mentioned above, the real estate industry has notoriously high tech adoption costs for property owners and managers. While this is due to a long list of industry quirks, reasons include the large number of emerging and unvetted providers in the space, natural skepticism towards new in-home tech from residents, operational and staff adoption friction, building retrofit cost and the resident’s limited propensity to engage with their landlord. Given these risks, it is natural that multifamily owners and operators are cautious when engaging with emerging rent tech providers.

Our expertise allows us to walk side-by-side with technology companies, helping them avoid these pitfalls, and our LPs trust us to identify the emerging companies that have taken action to mitigate these risks. The result is a mutually beneficial relationship, where better rent tech startups are brought to the table sooner, creating revenues for the startup and value for our LPs more quickly than would otherwise be possible.

Thanks to our proven track record of delivering value to all parties, I am proud to say that RET Ventures has built a reputation of trust among both entrepreneurs and multifamily owners and operators. This reputation helps maximize the value of an RET investment for entrepreneurs, by going beyond provided capital.

Industry Expertise and Knowledge

Our LPs represent a wealth of industry knowledge, experience, and expertise. RET’s close relationship with its limited partners allows the Fund to leverage our LPs’ experience to guide entrepreneurs or technology companies that may have valuable tools, but not be so intimately acquainted with the multifamily industry. Gaining feedback from some of the largest multifamily players in the world is invaluable in tailoring a product, sales strategy, or marketing campaign for the broader market and pulling ahead of competitors.

We are honored that so many leading multifamily organizations believe in our vision and are committed to helping us transform on the rent tech market. Throughout the coming months, we will provide readers with an in-depth look at each of our LPs individually and discuss how technology is benefitting their operations and helping them differentiate from their competitors.

RET Ventures Value-Add

While most VCs focus on capital and operating experience, RET Ventures also brings a unique benefit though its close working relationship with our LPs. RET Ventures has made this an important focus of our fund, carefully selecting our investors, and fostering tight relationships with each one. We are particularly proud of the group of top-tier multi-family organizations that we’ve brought together to help us identify and support emerging rent tech category leaders. We believe that these relationships will help us deliver value to our portfolio companies far beyond capital. We also believe that a fund’s LPs are good indicators of the health and quality of the fund. As such, we are honored to include five major multifamily real estate investment trusts (REITs), Aimco, Boardwalk, Essex, MidAmerica, and UDR, as well as leading private owners Starwood Capital Group, Cortland, and GID among our initial group of LPs.

Our partnership with these well-respected organizations, along with our proven experience as both investors and entrepreneurs, presents significant benefits for RET Ventures portfolio companies. Our LPs collectively own or manage nearly one million rental units and make up the largest single group of institutional multifamily owners in North America. Combining our LP ecosystem with RET Venture’s unique experience generates value for all parties in the following ways:

Navigating Industry Sales Cycles

The real estate industry has proven to be a difficult market for technology companies to break into. Its complexity and unique cost considerations lead to a large inherent lag between startup founding and revenue creation. This is due to the industry’s long sales cycles due to the often-high operational complexity of tech adoption to owners and operators. Even the brightest entrepreneurs with the strongest ideas are dismayed to find slow adoption in the space.

Thanks to my experience scaling up and successfully exiting two rent tech startups with investors that include several of our current LPs, I have unique insight into navigating these challenges. Our fund can leverage our staff’s collective experience to give entrepreneurs concrete advice, which they can use to help keep burn as low as possible while navigating through these complex sales cycles.

On the LP relationship side, our Fund also can help expedite owner / operator decisions. The strong relationships we’ve forged within the industry allow us to present tech providers to their potential customers with a level of trust that’s far beyond the industry norm.

Keeping the Industry’s Pulse

RET Venture’s LPs represent the cutting edge of the multifamily industry. Our LPs’ portfolios are large, modern, and sophisticated. Because our LPs have such breadth of coverage throughout North America, it is easy to predict the market’s needs from theirs. RET can in turn point out opportunities for growth to our portfolio companies, whether they be expansion into new markets, additional product features, or new pricing schemas. Having an investment from RET ensures more rapid feedback and iteration than would otherwise be possible.

Access to Major Multifamily Organizations

As I mentioned above, the real estate industry has notoriously high tech adoption costs for property owners and managers. While this is due to a long list of industry quirks, reasons include the large number of emerging and unvetted providers in the space, natural skepticism towards new in-home tech from residents, operational and staff adoption friction, building retrofit cost and the resident’s limited propensity to engage with their landlord. Given these risks, it is natural that multifamily owners and operators are cautious when engaging with emerging rent tech providers.

Our expertise allows us to walk side-by-side with technology companies, helping them avoid these pitfalls, and our LPs trust us to identify the emerging companies that have taken action to mitigate these risks. The result is a mutually beneficial relationship, where better rent tech startups are brought to the table sooner, creating revenues for the startup and value for our LPs more quickly than would otherwise be possible.

Thanks to our proven track record of delivering value to all parties, I am proud to say that RET Ventures has built a reputation of trust among both entrepreneurs and multifamily owners and operators. This reputation helps maximize the value of an RET investment for entrepreneurs, by going beyond provided capital.

Industry Expertise and Knowledge

Our LPs represent a wealth of industry knowledge, experience, and expertise. RET’s close relationship with its limited partners allows the Fund to leverage our LPs’ experience to guide entrepreneurs or technology companies that may have valuable tools, but not be so intimately acquainted with the multifamily industry. Gaining feedback from some of the largest multifamily players in the world is invaluable in tailoring a product, sales strategy, or marketing campaign for the broader market and pulling ahead of competitors.

We are honored that so many leading multifamily organizations believe in our vision and are committed to helping us transform on the rent tech market. Throughout the coming months, we will provide readers with an in-depth look at each of our LPs individually and discuss how technology is benefitting their operations and helping them differentiate from their

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The official blog of RET Ventures.

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